In the competitive and restrictive world of direct-to-consumer wineries, influencers are gold. Neighborly provides a 2-pronged platform for recording wine industry referrals and affiliates. For referrals, Neighborly tracks customer sales and conversions for every referrer over time, helping you gain the insights that will ultimately improve customer quality. For affiliates, Neighborly provides a platform for wine affiliates and wineries to connect, creating new sales channels and increasing your customer base. And, just like with referrals, Neighborly tracks customer sales and conversions for every affiliate over time.
Today, we can no longer treat our tasting rooms like a “field of dreams”. Instead, we must actively pursue high-quality customers using new, innovative sales channels. From its earliest days, wine has always been an influencer market. Neighborly offers a technical solution to increase conversion without breaking the bank.
- Store Referrers and Create Coupons:
Neighborly stores referrer profiles and creates unique Commerce7 promo codes for each partner. - Track Referral Sales:
Identify which referrals are generating the most sales over time. - Track Referral Sales and Club Signups:
Track customer sales and membership conversions tied to each referrer over time. (Commerce7) - Track Referred Customers:
Follow post coupon customer sales, conversions, and lifetime value. - Compare Offers:
Perform A/B testing by creating different coupons for the same referrer. - Compare With Non-Referred Sales:
Neighborly starts tracking all sales and new memberships immediately after installation. This allows you to compare the results of your referral program with non-referred sales.
- Invite Affiliates and Give Them a Portal:
Send secure invites so affiliates can add customers, place orders, and track performance in their own dashboard. - Securely Invite New Affiliates:
Send secure invites to bring new affiliates into your program. - Affiliate Provider Portfolio:
Wineries and affiliate providers browse each other on the portfolio platform, approve links, and provision affiliates across partner wineries—no Commerce7 admin access required on every tenant. - Affiliate Sales Entry:
Affiliates enter their own sales directly from the CRM via Neighborly, offering a seamless and transparent experience for both wineries and affiliates. - Commission Attribution:
Track affiliate net sales for commission reporting. Affiliate providers see consolidated net sales across all linked wineries from one dashboard.
Now you can fine tune your referral and affiliate outreach with real data. To make things simpler, Neighborly can be used as a stand-alone app or integrated into your existing CRM admin. It is currently available to Commerce7 and Shopify users.
Install now for just $25/mo.!
Bill Langley
bill@ynoguy.com
Founder, Engineer
WSET Advanced, CSW
